NHK World Premium

The latest up-to-date weather information.

Difficult to understand medical care is easily explained in this program as well as tips on healthcare.

A troubled teen takes a library job and meets its quirky, dedicated staff. As he helps patrons discover books, he finds joy in learning and gradually begins to change.

Specialists from different fields will make commentaries on current event issues.

Amid the issues that regional communities face, local people are rethinking about traditional values and exploring new ways to live together beyond generations.

A scientific information program which explains the latest research, disasters and accidents from scientific aspects with a virtual set in the studio.

Explore the unknown charms of the Tohoku region of northern Japan.

A video collection of heartwarming and rarely seen moments captured by zoo staff.

Bringing out potential and capability of children aged 0 to 2 years by stimulating their feelings with pictures and sound.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

Let's learn about SDGs while singing along! A selected goal out of 17 will be introduced in each one-minute song with animation.

The latest up-to-date news from Tokyo.

This program targets children aged 4 and 5, with an emphasis on education related to health, human relationships, environment, language and expressions to nurture their creativity.

In this new series, the TV Warriors and viewers help a special character grow. Through fun challenges, the kids learn to grow for themselves, not for anyone else.

Weather information of the different areas around the world.

NHK's core news program wrapping up the day's events in an easy to understand way.

A unique theater show in which the showman chooses one item of the world and presents how to use or operate it with some surprising facts and useful tips that might 'update' your life.

Weather information of the different areas around the world.

Today's latest metropolitan area news and weather information program.

NHK's mainstay evening news program.

The music program, hosted by Oizumi Yo, presents the greatest hits of J-pop from the 1960s to the present with high-quality sound and footage.

A troubled teen takes a library job and meets its quirky, dedicated staff. As he helps patrons discover books, he finds joy in learning and gradually begins to change.

An informational program that reveals Japan as it is by following incidents posted on local media such as local newspapers and business presses.

NHK news commentators give their views on current issues.

The latest up-to-date weather information.

An international news program providing in-depth report on what is happening around the world.

Weather information of the different areas around the world.

The program introduces Japanese Traditional Performing Arts at a polite yet good pace to those who find them hard to approach.

A program offering helpful tips on child-rearing.

Let's look into the world of Ukiyoe to learn how people lived in Edo period!

Cooking instructors will show all there is to know for a good hearty cooking.

An up-to-date information on the recent matches of the Shogi competitions along with easy to understand explanation on the various moves and techniques.

Actor Koyuki loves fermented food, visits grandmas throughout Japan who are experts in making fermented foods, and learns recipes for local dishes she wants to pass down for the future generations.

Weather information of the different areas around the world.

This program targets children aged 4 and 5, with an emphasis on education related to health, human relationships, environment, language and expressions to nurture their creativity.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

Showcasing various programs and activities of NHK WORLD-JAPAN which provides the latest information on Japan and Asia to the global audience.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

A unique theater show in which the showman chooses one item of the world and presents how to use or operate it with some surprising facts and useful tips that might 'update' your life.

Weather information of the different areas around the world.

Short program to introduce physical exercise for the young and old.

Difficult to understand medical care is easily explained in this program as well as tips on healthcare.

Actor Koyuki loves fermented food, visits grandmas throughout Japan who are experts in making fermented foods, and learns recipes for local dishes she wants to pass down for the future generations.

Weather information of the different areas around the world.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

Looking into topical information ranging from social issues to entertainment news through the eyes of the general public.

Weather information of the different areas around the world.

An easy-to-do exercise program for everyone from children to the elderly.

The latest up-to-date weather information.

After passing the national exam, Satori, Ayaka, and Zansetsu begin their veterinary careers. When foot-and-mouth disease strikes a ranch, Satori helps contain it and confronts harsh realities.

This series features the best of entertainment in a superb line-up of documentaries.

A documentary based on timely subjects famous for its dignity and in-depth reporting.

Self-taught artists are gaining respect globally. In Japan, such artists are making career-defining works, but few art fans or curators know them.

A song program where children can sing along by reading the lyrics on the screen.

Weather information of the different areas around the world.

The latest up-to-date news from Tokyo.

Showcasing various programs and activities of NHK WORLD-JAPAN which provides the latest information on Japan and Asia to the global audience.

This series features the best of entertainment in a superb line-up of documentaries.

Mineko, a girl from Ibaraki, moves to Tokyo for work during Japan's economic boom. Beginning with the 1964 Olympics, the drama follows her eventful journey and personal growth.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

The latest up-to-date news from Tokyo.

Program introduces the latest news from all over Japan.

Weather information of the different areas around the world.

A 5-minute music program introducing classical music.

The latest up-to-date weather information.

Difficult to understand medical care is easily explained in this program as well as tips on healthcare.

A troubled teen takes a library job and meets its quirky, dedicated staff. As he helps patrons discover books, he finds joy in learning and gradually begins to change.

Stimulating children's intellectual curiosity by observing similar animals and plants in nature.

A medical information talk show in which three siblings gather in the kitchen of a house, and have friendly chat about the latest medical information that can lead to 'prevention' of diseases.

An entertainment program visiting small and large factories to discover the latest science, hidden artisanship, and enthusiastic people that support traditions of Japanese manufacture.

There are various interesting laws and rules and philosophies hidden in our daily lives. This program introduces children to them and how to think.

As different colors, blue and yellow can make green by getting together, similarly different lives can coexist by helping each other. This is a program to develop the mind of living together.

Bringing out potential and capability of children aged 0 to 2 years by stimulating their feelings with pictures and sound.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

Let's learn about SDGs while singing along! A selected goal out of 17 will be introduced in each one-minute song with animation.

The latest up-to-date news from Tokyo.

This program targets children aged 4 and 5, with an emphasis on education related to health, human relationships, environment, language and expressions to nurture their creativity.

In this new series, the TV Warriors and viewers help a special character grow. Through fun challenges, the kids learn to grow for themselves, not for anyone else.

Weather information of the different areas around the world.

NHK's core news program wrapping up the day's events in an easy to understand way.

A program probing into the truth behind the news related to the Tokyo Metropolitan area.

Let's learn trivia of things we do unconsciously in our daily lives with 'Chiko-chan,' a five-year-old virtual girl who asks adults simple questions one after another!

Weather information of the different areas around the world.

Today's latest metropolitan area news and weather information program.

NHK's mainstay evening news program.

Two young British are on a 50-day and 5,000km journey across Europe in a camper van searching for hidden hot springs. Enjoy the magnificent sights and blissful times with little-known hot spring.

For former travel lovers wary of a weak yen, daily worries, and global uncertainty, this program offers a virtual escape: a luxurious three-day overseas journey from home.

NHK news commentators give their views on current issues.

The latest up-to-date weather information.

An international news program providing in-depth report on what is happening around the world.

Weather information of the different areas around the world.

This series features the best of entertainment in a superb line-up of documentaries.

Learn useful tips on gardening.

An up-to-date information on the recent matches of the Go competitions along with easy to understand explanation on the various moves and techniques.

If you have any interests in Chinese community, join us to study the Chinese language!

Stimulating children's intellectual curiosity by observing similar animals and plants in nature.

Weather information of the different areas around the world.

This program targets children aged 4 and 5, with an emphasis on education related to health, human relationships, environment, language and expressions to nurture their creativity.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

Get familiar with Okinawa dialects by listening to folk tales and children's songs.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

After passing the national exam, Satori, Ayaka, and Zansetsu begin their veterinary careers. When foot-and-mouth disease strikes a ranch, Satori helps contain it and confronts harsh realities.

This program introduces ultimate forms of 'great nature' including ground, ocean, and natural phenomena of the earth that existed from 4.6 billion years ago.

Japan boasts a wide variety of fresh produce and quality food. Find out how and where it's all made. Plus: master chefs reveal their special recipes!

Weather information of the different areas around the world.

Short program to introduce physical exercise for the young and old.

This series features the best of entertainment in a superb line-up of documentaries.

The program is for parents raising children from elementary to junior high school ages. Parenting problems are difficult to talk to Mom/Dad friends, but they can be serious problems for those involved.

Weather information of the different areas around the world.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Weather information of the different areas around the world.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

Let's learn trivia of things we do unconsciously in our daily lives with 'Chiko-chan,' a five-year-old virtual girl who asks adults simple questions one after another!

Rarely seen. Up-close with some of the planet's most amazing animals. Enter a world of unique creatures from Asia, Africa and the Americas.

This series features the best of entertainment in a superb line-up of documentaries.

This is an unusual program series that explores human dramas through chance encounters with ordinary people at selected locations.

The latest up-to-date weather information.

In this show, iconic hits from the Showa and Heisei eras are reinterpreted by young people of the Reiwa generation through the eyes of today's youth.

The show is MC-ed by comedian Hiroiki Ariyoshi, who hosts an NHK program on a regular basis for the first time.

Japan boasts a wide variety of fresh produce and quality food. Find out how and where it's all made. Plus: master chefs reveal their special recipes!

A documentary program targeting the younger generation, who are turning away from TV, produced and directed by young creators.

A song program where children can sing along by reading the lyrics on the screen.

Weather information of the different areas around the world.

The latest up-to-date news from Tokyo.

An entertainment program visiting small and large factories to discover the latest science, hidden artisanship, and enthusiastic people that support traditions of Japanese manufacture.

This series features the best of entertainment in a superb line-up of documentaries.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

The latest up-to-date weather information.

Overwhelmed by the Hashiba army's superior numbers, Katsuie retreats to Kitanosho Castle, where Ichi awaits.

This series features the best of entertainment in a superb line-up of documentaries.

Two young British are on a 50-day and 5,000km journey across Europe in a camper van searching for hidden hot springs. Enjoy the magnificent sights and blissful times with little-known hot spring.

A special edition of Document 72 Hours, the series that explores human dramas through chance encounters with ordinary people at selected locations.

For former travel lovers wary of a weak yen, daily worries, and global uncertainty, this program offers a virtual escape: a luxurious three-day overseas journey from home.

A family stage show with NHK characters Domo-kun and Nanami-chan interacting with guests and audience.

A song program where children can sing along by reading the lyrics on the screen.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

Let's learn about SDGs while singing along! A selected goal out of 17 will be introduced in each one-minute song with animation.

The latest up-to-date news from Tokyo.

An informational program that reveals Japan as it is by following incidents posted on local media such as local newspapers and business presses.

Each episode focuses on a word as a theme, exploring its meaning and history while discovering the charm of Japanese language.

Children search for wonders worldwide and challenge themselves to communicate with foreigners in English through puppet shows, games, animation, and more.

Weather information of the different areas around the world.

NHK's core news program wrapping up the day's events in an easy to understand way.

A quiz show hosted by the comedy duo Nakagawake, in which train enthusiasts tackle tough questions related to railways while traveling by train.

As different colors, blue and yellow can make green by getting together, similarly different lives can coexist by helping each other. This is a program to develop the mind of living together.

This series features the best of entertainment in a superb line-up of documentaries.

Featuring distinguished programs ranging from entertainment shows to documentaries.

Weather information of the different areas around the world.

The latest up-to-date weather information.

A Saturday night show presents the latest news on domestic and foreign affairs with reliable coverage and innovative presentation.

After passing the national exam, Satori, Ayaka, and Zansetsu begin their veterinary careers. When foot-and-mouth disease strikes a ranch, Satori helps contain it and confronts harsh realities.

This series features the best of entertainment in a superb line-up of documentaries.

This series features the best of entertainment in a superb line-up of documentaries.

The latest up-to-date weather information.

This live entertainment show delivers the latest music performances and information, and also connects with the audience making full use of social media.

A special edition of Document 72 Hours, the series that explores human dramas through chance encounters with ordinary people at selected locations.

This is an experimental documentary program in which four young people in alien avatars interact in a VR space, not knowing each other's appearance or attributes.

Enjoy the Japanese natural beauties and the many creatures which habitat there and discover the irreplaceable importance of nature.

For you, this program is like a solo trip to hot spring resorts, allowing you to fully relax and experience the best of destinations!

Weather information of the different areas around the world.

A dietary education program introducing tips for cooking and knowledge of ingredients while enjoying singing and dancing with humorous animation.

In this show, iconic hits from the Showa and Heisei eras are reinterpreted by young people of the Reiwa generation through the eyes of today's youth.

This series features the best of entertainment in a superb line-up of documentaries.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

Self-taught artists are gaining respect globally. In Japan, such artists are making career-defining works, but few art fans or curators know them.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

A documentary based on timely subjects famous for its dignity and in-depth reporting.

A documentary program targeting the younger generation, who are turning away from TV, produced and directed by young creators.

Weather information of the different areas around the world.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

The latest up-to-date news from Tokyo.

The eighth series of Ooka Echizen follows Edo-era magistrate Ooka Tadasuke as he supports Tokugawa Yoshimune, the eighth shogun.

The latest up-to-date weather information.

The latest up-to-date weather information.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Enjoy the Japanese natural beauties and the many creatures which habitat there and discover the irreplaceable importance of nature.

Weather information of the different areas around the world.

A journey to the different places around Japan.

Amid the issues that regional communities face, local people are rethinking about traditional values and exploring new ways to live together beyond generations.

Children can learn the enjoyment of designing and the process of envisioning designs.

Experts in different fields, not restricting to politics or economics, will get to the heart of a certain subject making headline news in Japan.

The latest up-to-date weather information.

Introduce selected news and other information programs related to disasters and reconstructions with experts' comments. The program also focuses on ongoing projects to protect communities from disasters.

This series features the best of entertainment in a superb line-up of documentaries.

A scientific information program which explains the latest research, disasters and accidents from scientific aspects with a virtual set in the studio.

A quiz show hosted by the comedy duo Nakagawake, in which train enthusiasts tackle tough questions related to railways while traveling by train.

Weather information of the different areas around the world.

The latest up-to-date news from Tokyo.

A very popular live program on a Sunday afternoon held at different towns and cities around Japan. Guest singers will also join in for support.

The latest up-to-date weather information.

This music program features beloved Japanese songs - timeless classics that have captured the nation's hearts and continue to be cherished across generations.

Each week, a particular sweet and its recipe will be introduced along with various topics about the sweet.

This is an experimental documentary program in which four young people in alien avatars interact in a VR space, not knowing each other's appearance or attributes.

The show features couples, parent and child, and friends talking about the different forms of happiness that they have discovered together throughout their life.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

Let's look into the world of Ukiyoe to learn how people lived in Edo period!

Rarely seen. Up-close with some of the planet's most amazing animals. Enter a world of unique creatures from Asia, Africa and the Americas.

A children's program comprised of fun stories, songs as well as gymnastic exercises which can be enjoyed together with fathers.

The latest up-to-date news from Tokyo.

The show is MC-ed by comedian Hiroiki Ariyoshi, who hosts an NHK program on a regular basis for the first time.

Curious fairies 'Nosy' create unique works using their imaginations, inspired by interesting phenomena and materials they found in the world of humans.

Weather information of the different areas around the world.

NHK's core news program wrapping up the day's events in an easy to understand way.

Rarely seen. Up-close with some of the planet's most amazing animals. Enter a world of unique creatures from Asia, Africa and the Americas.

This series features the best of entertainment in a superb line-up of documentaries.

Nobunaga presents the Fujito Stone-known as the 'Stone of the Ruler'-to Yoshiaki. However, Yoshiaki has begun to realize that his vision for the future is drifting apart from Nobunaga's.

The latest up-to-date weather information.

A documentary based on timely subjects famous for its dignity and in-depth reporting.

Weather information of the different areas around the world.

Hosted by Ayanokoji Kimimaro, this special celebrates Showa-era music with veteran stars and young singers performing classics and sharing personal stories behind the songs.

This series features the best of entertainment in a superb line-up of documentaries.

This series features the best of entertainment in a superb line-up of documentaries.

The latest up-to-date weather information.

For you, this program is like a solo trip to hot spring resorts, allowing you to fully relax and experience the best of destinations!

The show features couples, parent and child, and friends talking about the different forms of happiness that they have discovered together throughout their life.

Weather information of the different areas around the world.

Wraps-up Sunday's sporting events with a guest commentator for an easy-to-understand approach to sports news.

A very popular live program on a Sunday afternoon held at different towns and cities around Japan. Guest singers will also join in for support.

A song program where children can sing along by reading the lyrics on the screen.

Special programs ranging from entertainment shows to documentaries will be shown.

Cockroaches, Carbon dioxide, Unwanted hair... Villains are anathema to the public as being 'dirty, noxious, and ugly.' But even villains have a point they want you to hear!

A scientific information program which explains the latest research, disasters and accidents from scientific aspects with a virtual set in the studio.

A variety program exploring the mysterious world of fish with the fish expert Sakana-kun.

A program probing into the truth behind the news related to the Tokyo Metropolitan area.

Weather information of the different areas around the world.

Set in the Sengoku era, this drama follows Toyotomi brothers' rise from obscurity to unify Japan. Through Hidenaga's eyes, it reveals ambition, loyalty, and the bond that shaped a nation's destiny.

Let's look into the world of Ukiyoe to learn how people lived in Edo period!

Showcasing various programs and activities of NHK WORLD-JAPAN which provides the latest information on Japan and Asia to the global audience.

Weather information of the different areas around the world.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

Looking into topical information ranging from social issues to entertainment news through the eyes of the general public.

Weather information of the different areas around the world.

An easy-to-do exercise program for everyone from children to the elderly.

The latest up-to-date weather information.

Hosted by Ayanokoji Kimimaro, this special celebrates Showa-era music with veteran stars and young singers performing classics and sharing personal stories behind the songs.

This series features the best of entertainment in a superb line-up of documentaries.

Enjoy the Japanese natural beauties and the many creatures which habitat there and discover the irreplaceable importance of nature.

In their 50s, single, and living in their family home, these two childhood friends were born in housing complex. It's a warm and humorous story of friendship, featuring Koizumi Kyoko and Kobayashi Satomi.

A song program where children can sing along by reading the lyrics on the screen.

Weather information of the different areas around the world.

The latest up-to-date news from Tokyo.

The commentators present trending news, its background, and engaging information related to daily life in an easy-to -understand manner.

This series features the best of entertainment in a superb line-up of documentaries.

Mineko, a girl from Ibaraki, moves to Tokyo for work during Japan's economic boom. Beginning with the 1964 Olympics, the drama follows her eventful journey and personal growth.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

The latest up-to-date news from Tokyo.

Program introduces the latest news from all over Japan.

Weather information of the different areas around the world.

A 5-minute music program introducing classical music.

The latest up-to-date weather information.

The music program, hosted by Oizumi Yo, presents the greatest hits of J-pop from the 1960s to the present with high-quality sound and footage.

The challenges we face today are similar to what our forerunners went through. The program searches for clues to solve problems, utilizing the wisdoms of historical figures.

Actor Koyuki loves fermented food, visits grandmas throughout Japan who are experts in making fermented foods, and learns recipes for local dishes she wants to pass down for the future generations.

Each episode focuses on a word as a theme, exploring its meaning and history while discovering the charm of Japanese language.

Bringing out potential and capability of children aged 0 to 2 years by stimulating their feelings with pictures and sound.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

Let's learn about SDGs while singing along! A selected goal out of 17 will be introduced in each one-minute song with animation.

The latest up-to-date news from Tokyo.

This program targets children aged 4 and 5, with an emphasis on education related to health, human relationships, environment, language and expressions to nurture their creativity.

In this show, iconic hits from the Showa and Heisei eras are reinterpreted by young people of the Reiwa generation through the eyes of today's youth.

This series features the best of entertainment in a superb line-up of documentaries.

Weather information of the different areas around the world.

NHK's core news program wrapping up the day's events in an easy to understand way.

The program flexibly probes into a wide range of topics from the NHK's unique point of view.

Veteran rakugo storyteller Shofukutei Tsurube travels across Japan with a personality, introducing families they meet along the way.

Weather information of the different areas around the world.

Today's latest metropolitan area news and weather information program.

NHK's mainstay evening news program.

The challenges we face today are similar to what our forerunners went through. The program searches for clues to solve problems, utilizing the wisdoms of historical figures.

A troubled teen takes a library job and meets its quirky, dedicated staff. As he helps patrons discover books, he finds joy in learning and gradually begins to change.

A series portraying deep bonds between cat-loving writers -- from novelists and poets to manga creators and screenwriters -- and their cats through their daily lives with newly written works.

This series features the best of entertainment in a superb line-up of documentaries.

NHK news commentators give their views on current issues.

The latest up-to-date weather information.

An international news program providing in-depth report on what is happening around the world.

Weather information of the different areas around the world.

Tips on cooking for beginners.

Tips on cooking for beginners.

Tips on cooking for beginners.

Experts give advice to the questions and troubles from viewers about child-rearing.

A program introducing Japanese comic narratives performed by well-known comic storytellers.

Let's learn simple and easy-to-remember phrases, looking at a modern Europe that cherishes its history and traditions while pursuing a lifestyle that fits its stature.

This program is a practical listening course designed to help you understand fast-paced real English that you encounter when traveling abroad.

Weather information of the different areas around the world.

This program targets children aged 4 and 5, with an emphasis on education related to health, human relationships, environment, language and expressions to nurture their creativity.

This children's program includes a puppet show, cartoon, music, and gymnastics in which children can participate.

This series features the best of entertainment in a superb line-up of documentaries.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

The program flexibly probes into a wide range of topics from the NHK's unique point of view.

Weather information of the different areas around the world.

Veteran rakugo storyteller Shofukutei Tsurube travels across Japan with a personality, introducing families they meet along the way.

Short program to introduce physical exercise for the young and old.

Difficult to understand medical care is easily explained in this program as well as tips on healthcare.

Learn useful tips on gardening.

Offering tips on growing flowers and greens through an animated short story.

Weather information of the different areas around the world.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Fresh news and information to start off the morning. Specialized reporters and anchors will wake up the viewers with this live news program.

Rin and Naomi, two Meiji-era nursing pioneers, protect the wounded and vulnerable. Through hardship and resistance, they grow together and press on in search of happiness.

Looking into topical information ranging from social issues to entertainment news through the eyes of the general public.