The Cowboy Channel

He was born into rodeo, but Rocker Steiner was never built to follow the rules. The weight of legacy, a breakout rookie year, and a bad reputation all became part of the ride.

Legendary team roper J.D. Yates shares hard-earned cowboy wisdom on work ethic, family, and the mental grind of rodeo, reflecting on a career built on grit, honesty, and discipline. An emotional conversation about what it truly takes.

"The American" Rodeo creates a new series of events called Super Contenders, visiting some of the biggest rodeo in the world as a feeder system through the regionals to the million-dollar finale.

Coverage from performance three of the 2024 Indian National Finals Rodeo at the South Point Casino in Las Vegas, Nev.

Coverage from performance four of the 2024 Indian National Finals Rodeo at the South Point Casino in Las Vegas, Nev.

Legendary team roper J.D. Yates shares hard-earned cowboy wisdom on work ethic, family, and the mental grind of rodeo, reflecting on a career built on grit, honesty, and discipline. An emotional conversation about what it truly takes.

Luke and friends discuss the Western way of life; they talk about everything Western, including gas prices, injuries, ranching, livestock, family and, of course, rodeo.

Illness and injuries cause Leighton Berry and Orin Larsen to start slow at NFR, but both battle through the pain to make great rides at the finals.

The physical demands of bareback riding start to add up as Rocker heads to Days of '47 and Spanish Fork.

Fred Whitfield turns in the greatest tie-down roping performance in NFR history, roping and tying 10 head in 84.0 seconds to capture the aggregate title.

ProRodeo coverage of the Finals at the National Western Stock Show and Rodeo in Denver.

ProRodeo coverage from Performance 1 of the Sandhills Stockshow and Rodeo in Odessa, Texas.

Illness and a late surge from Jess Pope threaten to derail Rocker's quest for a first world title.

WSR will keep you up-to-date with the latest news and in-depth analysis of barrel racing, cutting, reining, team roping and more - along with complete previews of the nation's biggest events.

Bringing you inside the arena for the biggest stories in rodeo-from the top athletes to the biggest stock, delivering an inside look at it all.

An in-depth look at one of the most epic nights in rodeo history--the record breaking 9th round of the 1997 NFR. A night that transformed tie-down roping into a main attraction for many years to come.

Hailey Kinsel is a four-time barrel racing World Champion and rides the most decorated horse in the sport. She could retire tomorrow and leave a legend. Instead, Hailey and her Sister, are pushing harder than ever chasing an elusive fifth title.

ProRodeo coverage from Performance 2 of the Sandhills Stockshow and Rodeo in Odessa, Texas.

Luke goes one on one with world champion bull rider Cody Teel in a rare candidate interview about his decision to step away from the sport.

WSR will keep you up-to-date with the latest news and in-depth analysis of barrel racing, cutting, reining, team roping and more - along with complete previews of the nation's biggest events.

Illness and injuries cause Leighton Berry and Orin Larsen to start slow at NFR, but both battle through the pain to make great rides at the finals.

Rocker and his traveling partners, Cole Franks and Waylon Bourgeois, battle the competition in Cheyenne and Ogden.

PRCA Photographer of the Year Click Thompson joins the boys.

Bringing you inside the arena for the biggest stories in rodeo-from the top athletes to the biggest stock, delivering an inside look at it all.

Coverage from performance four of the 2024 Indian National Finals Rodeo at the South Point Casino in Las Vegas, Nev.

Coverage from performance five of the 2024 Indian National Finals Rodeo at the South Point Casino in Las Vegas, Nev.

Luke sits down with bareback rider Rocker Steiner, who comes from a long line of rodeo cowboys, to talk about injuries, fines and family.

Providing an raw look into the unparalleled sport, Buckle Down documents the intensity and physical demands of rodeo.

With big money on the line at Cheyenne and Days of '47 finals, Rocker has his sights set on Keenan Hayes' single season earnings record.

Fred Whitfield breaks the tie-down roping record with a 6.9-second run two rounds after Blair Burk lowers the mark to 7.0 seconds; Jeff Chapman lowers the mark another tick, with a run of 6.8 seconds.

Coverage of the second performance at the National Western Stock Show and Rodeo in Denver.

Illness and a late surge from Jess Pope threaten to derail Rocker's quest for a first world title.

ProRodeo coverage from Performance 2 of the Sandhills Stockshow and Rodeo in Odessa, Texas.

Coverage of the second performance at the National Western Stock Show and Rodeo in Denver.

Back in Texas, Rocker preps for another shot at a gold buckle alongside Waylon, Kade Bruno, and Wacey Schalla.

Illness and a late surge from Jess Pope threaten to derail Rocker's quest for a first world title.

Bringing you inside the arena for the biggest stories in rodeo-from the top athletes to the biggest stock, delivering an inside look at it all.

ProRodeo coverage from Performance 3 of the Sandhills Stockshow and Rodeo in Odessa, Texas.

Live ProRodeo coverage of Colorado vs. The World Finals at the National Western Stock Show and Rodeo in Denver, Colorado.