The Cowboy Channel

Performance 2 in Sioux Falls, South Dakota. As the rodeo season nears its final days, the world-standing bubble watch is under the microscope as The Governor's Cup will be crucial in determining which athletes make it to the NFR.

Two world titles, two hip surgeries. Shad Mayfield's rise from a New Mexico practice pen to the top of rodeo, and the comeback that starts now.

What does it really take to build a world-class rodeo? Brian Twardowski goes behind the scenes on PRCA rodeo production, fan experience, added money, arena upgrades, volunteers and the business of growing one of the Northwest's biggest rodeos.

Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.

Two rebuilt hips, months of grueling rehab, and the first ride back. Shad races the calendar for a return at Reno with the NFR at stake.

ProRodeo coverage from the Finals of Rodeo Austin at the Travis County Expo Center in Austin, Texas.

Two rebuilt hips, months of grueling rehab, and the first ride back. Shad races the calendar for a return at Reno with the NFR at stake.

ProRodeo coverage from Performance 2 of the Pendleton Round-Up in Pendleton, Oregon.

Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.

Get to know the highly experienced team of veterans who make it all possible.

Documenting The National Championship Chuckwagon Races, held annually in Clinton, AR on The OF Ranch. The series explores the history of the sport, the races in Clinton, and documents the sports story from the 2023 Championships in Clinton, Arkansas.

In Ulysses, Nebraska, Zemua Baptista raises 1M+ chickens yearly, balancing farm life, family, and big dreams for the future.

Matt and Nicole leave New York City to return to Iowa, raising four kids and running a family farm amid economic, environmental, and corporate challenges.

The incredible true story of one man's journey into the Sonoran Desert to learn the healing secrets of the nopal cactus from an indigenous tribe, leading to the creation of Nopalea.

Illness and a late surge from Jess Pope threaten to derail Rocker's quest for a first world title.

The final championship round from the 2024 National Finals Rodeo in Las Vegas, Nevada.

Coverage of The American Rodeo Showdown Round from Globe Life Field in Arlington, Texas.

Championship Sunday in Sioux Falls, South Dakota. As the rodeo season nears its final days, the world-standing bubble watch is under the microscope as The Governor's Cup will be crucial in determining which athletes make it to the NFR.

Two rebuilt hips, months of grueling rehab, and the first ride back. Shad races the calendar for a return at Reno with the NFR at stake.

Bringing you inside the arena for the biggest stories in rodeo-from the top athletes to the biggest stock, delivering an inside look at it all.

Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.

ProRodeo coverage from the Championship Round of the Houston Livestock Show and Rodeo at NGR Stadium in Houston, Texas.

ProRodeo coverage from Performance 3 of the Pendleton Round-Up in Pendleton, Oregon.

Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.

Documenting The National Championship Chuckwagon Races, held annually in Clinton, AR on The ōf Ranch. The series explores the history of the sport, the races in Clinton, and documents the sports story from the 2023 Championships in Clinton, Arkansas.

At South Mountain Creamery, a farm dream became a dairy success; now, the next generation steps up to carry on the Sowers' family legacy.

The Frugé brothers scale a rice and crawfish farm into seafood and spirits-launching America's first rice whiskey along the way.

We take a look back at some of the most important storylines from the Farms.

From a wartime land lottery to 800 acres of citrus, one family fights to keep lemons thriving in the Arizona desert.

Rocker and his traveling partners, Cole Franks and Waylon Bourgeois, battle the competition in Cheyenne and Ogden.

From a wartime land lottery to 800 acres of citrus, one family fights to keep lemons thriving in the Arizona desert.

Luke and friends discuss the Western way of life; they talk about everything Western, including gas prices, injuries, ranching, livestock, family and, of course, rodeo.

Two rebuilt hips, months of grueling rehab, and the first ride back. Shad races the calendar for a return at Reno with the NFR at stake.

Coverage of The American Rodeo Championship Round from Globe Life Field in Arlington, Texas.

ProRodeo coverage from the Semi-Finals Performance 1 of the San Antonio Stock Show and Rodeo in San Antonio, Texas.

ProRodeo coverage from the Semi-Finals Performance 2 of the San Antonio Stock Show and Rodeo in San Antonio, Texas.

ProRodeo coverage from the Wildcard Round of the San Antonio Stock Show and Rodeo in San Antonio, Texas.

ProRodeo coverage of the San Antonio Stock Show and Rodeo Finals in San Antonio, Texas.

Two rebuilt hips, months of grueling rehab, and the first ride back. Shad races the calendar for a return at Reno with the NFR at stake.

Bringing you inside the arena for the biggest stories in rodeo-from the top athletes to the biggest stock, delivering an inside look at it all.

ProRodeo coverage of Championship Saturday at the Pendleton Round-Up in Pendleton, Oregon.