Curiosity NOW

Food preferences are influenced by dozens of factors, including genetics, environment and habit, but the taste is also about perception; the color, texture and weight of food are as important as the flavor.

At one point, each and every food brand had to come up with a plan to get people to try them; today, the food and drink marketing industry is worth about $900 billion and growing.

With every single bite or sip that people take, they participate in one of the most sophisticated journeys around the world ever taken; the global food supply chain is part of an $8 trillion network that produces over 4 billion tons of food annually.

Food brands travel around the world, stick around and change the places they visit; once the food is adopted by eager taste buds, it becomes part of local culture and tradition.

Climate change, a global pandemic, and a booming world population mark an opportune time to be in the food business, not unlike the first wave of the industrial food revolution that gave people the first globally mass-produced, processed foods.

In under two centuries, favorite food brands span continents and cultures, spur innovation and technology, and forever change the food landscape.

Food preferences are influenced by dozens of factors, including genetics, environment and habit, but the taste is also about perception; the color, texture and weight of food are as important as the flavor.

At one point, each and every food brand had to come up with a plan to get people to try them; today, the food and drink marketing industry is worth about $900 billion and growing.

With every single bite or sip that people take, they participate in one of the most sophisticated journeys around the world ever taken; the global food supply chain is part of an $8 trillion network that produces over 4 billion tons of food annually.

Food brands travel around the world, stick around and change the places they visit; once the food is adopted by eager taste buds, it becomes part of local culture and tradition.

Climate change, a global pandemic, and a booming world population mark an opportune time to be in the food business, not unlike the first wave of the industrial food revolution that gave people the first globally mass-produced, processed foods.

Thom Hunt heads to Las Vegas to meet Tim Cridland, a sideshow performer who claims to be pain-proof.

Thom Hunt travels to the U.S. to track down Ron White, a man whose mind-blowing memory powers defy belief.

Igor Zaripov performs mind-blowing feats of power using only the might of his jaw.

Thom's in Nevada tracking down world record-holding mathlete Scott Flansburg, who's able to crunch numbers faster than a calculator.

Thom heads to Louisiana to meet Jerry Miculek, the human machine gun who can fire a handgun faster than an automatic weapon.

Thom Hunt heads to Nevada to meet Dean Karnazes, an ultramarathon runner who's taken endurance running to a level that defies human biology.

Thom tracks down real-life rubber girl Claudia Hughes, a contortionist whose extraordinary flexibility defies human physiology.

Freediver Tom Sietas holds his breath submerged for a death-defying 22 minutes.

Thom tracks down Anthony Kelly, a man whose world record-breaking reflexes are rumored to be superhuman.

NASA's "chief sniffer" George Aldrich, a man with a superhuman sense of smell, is employed to detect problems before they become a hazard in space.

Thom Hunt heads to Las Vegas to meet Tim Cridland, a sideshow performer who claims to be pain-proof.

Thom Hunt travels to the U.S. to track down Ron White, a man whose mind-blowing memory powers defy belief.

Igor Zaripov performs mind-blowing feats of power using only the might of his jaw.

Thom's in Nevada tracking down world record-holding mathlete Scott Flansburg, who's able to crunch numbers faster than a calculator.

Thom heads to Louisiana to meet Jerry Miculek, the human machine gun who can fire a handgun faster than an automatic weapon.

Thom Hunt heads to Nevada to meet Dean Karnazes, an ultramarathon runner who's taken endurance running to a level that defies human biology.

Thom tracks down real-life rubber girl Claudia Hughes, a contortionist whose extraordinary flexibility defies human physiology.

Freediver Tom Sietas holds his breath submerged for a death-defying 22 minutes.

Thom tracks down Anthony Kelly, a man whose world record-breaking reflexes are rumored to be superhuman.

NASA's "chief sniffer" George Aldrich, a man with a superhuman sense of smell, is employed to detect problems before they become a hazard in space.

Thom Hunt heads to Las Vegas to meet Tim Cridland, a sideshow performer who claims to be pain-proof.

Thom Hunt travels to the U.S. to track down Ron White, a man whose mind-blowing memory powers defy belief.

Igor Zaripov performs mind-blowing feats of power using only the might of his jaw.

Thom's in Nevada tracking down world record-holding mathlete Scott Flansburg, who's able to crunch numbers faster than a calculator.

Thom heads to Louisiana to meet Jerry Miculek, the human machine gun who can fire a handgun faster than an automatic weapon.

Thom Hunt heads to Nevada to meet Dean Karnazes, an ultramarathon runner who's taken endurance running to a level that defies human biology.

Thom tracks down real-life rubber girl Claudia Hughes, a contortionist whose extraordinary flexibility defies human physiology.

Freediver Tom Sietas holds his breath submerged for a death-defying 22 minutes.

Thom tracks down Anthony Kelly, a man whose world record-breaking reflexes are rumored to be superhuman.

NASA's "chief sniffer" George Aldrich, a man with a superhuman sense of smell, is employed to detect problems before they become a hazard in space.

Thom Hunt heads to Las Vegas to meet Tim Cridland, a sideshow performer who claims to be pain-proof.

Thom Hunt travels to the U.S. to track down Ron White, a man whose mind-blowing memory powers defy belief.

Igor Zaripov performs mind-blowing feats of power using only the might of his jaw.

Thom's in Nevada tracking down world record-holding mathlete Scott Flansburg, who's able to crunch numbers faster than a calculator.

Thom heads to Louisiana to meet Jerry Miculek, the human machine gun who can fire a handgun faster than an automatic weapon.

Thom Hunt heads to Nevada to meet Dean Karnazes, an ultramarathon runner who's taken endurance running to a level that defies human biology.

Thom tracks down real-life rubber girl Claudia Hughes, a contortionist whose extraordinary flexibility defies human physiology.

Freediver Tom Sietas holds his breath submerged for a death-defying 22 minutes.

Thom tracks down Anthony Kelly, a man whose world record-breaking reflexes are rumored to be superhuman.

NASA's "chief sniffer" George Aldrich, a man with a superhuman sense of smell, is employed to detect problems before they become a hazard in space.

Thom Hunt heads to Las Vegas to meet Tim Cridland, a sideshow performer who claims to be pain-proof.

Thom Hunt travels to the U.S. to track down Ron White, a man whose mind-blowing memory powers defy belief.

Igor Zaripov performs mind-blowing feats of power using only the might of his jaw.

Thom's in Nevada tracking down world record-holding mathlete Scott Flansburg, who's able to crunch numbers faster than a calculator.

Thom heads to Louisiana to meet Jerry Miculek, the human machine gun who can fire a handgun faster than an automatic weapon.

Thom Hunt heads to Nevada to meet Dean Karnazes, an ultramarathon runner who's taken endurance running to a level that defies human biology.

Thom tracks down real-life rubber girl Claudia Hughes, a contortionist whose extraordinary flexibility defies human physiology.

Freediver Tom Sietas holds his breath submerged for a death-defying 22 minutes.

Thom tracks down Anthony Kelly, a man whose world record-breaking reflexes are rumored to be superhuman.

Arid and unforgiving, deserts push their inhabitants to the extreme; from the desert elephant to the shovel-snouted lizard, see how they survive.

Rivers are the life veins of this planet, offering all those that depend on them respite from both heat and thirst; a look into how for the life they give, they also take away.

Africa's rainforests are second only to the Amazon in size; see these tangled worlds, that are home to chimpanzees, gorillas and forest elephants, one of the last remaining strongholds for the planet's wild creatures.

In Chile's Torres del Paine, melt from snow-covered mountains feeds finger-like fjords as they reach out to the sea to join the current, lowering its salinity and becoming home to wading birds, rare dolphins and orcas.

The Humboldt Current is slower than most ocean currents, but it's the most dynamic in the world because it travels for such a long distance and lays the foundation for an intricate marine food chain.

The current is followed by a unique population of Chilean blue whales and is the last refuge for other extremely rare marine mammals.

Patrick investigates how life evolved ways to thrive in all corners of the planet.

Patrick investigates whether nature's greatest survivors can inspire technologies that will help humanity avoid extinction.

Patrick goes in search of animals that have mastered the art of protection and discovers how their genius is inspiring new technologies to protect people in the future.

Patrick finds invisible octopuses and invincible cockroaches; scientists try to create technologies that could better protect us in the future.

The secrets to cleaner, faster and farther travel are now being uncovered in nature; Patrick investigates the creatures that evolved to become so good at moving.

Patrick explores whether animals like mysterious squid or decorative spiders could help restore the impact on the planet.

Arid and unforgiving, deserts push their inhabitants to the extreme; from the desert elephant to the shovel-snouted lizard, see how they survive.

Rivers are the life veins of this planet, offering all those that depend on them respite from both heat and thirst; a look into how for the life they give, they also take away.

Africa's rainforests are second only to the Amazon in size; see these tangled worlds, that are home to chimpanzees, gorillas and forest elephants, one of the last remaining strongholds for the planet's wild creatures.

In Chile's Torres del Paine, melt from snow-covered mountains feeds finger-like fjords as they reach out to the sea to join the current, lowering its salinity and becoming home to wading birds, rare dolphins and orcas.

The Humboldt Current is slower than most ocean currents, but it's the most dynamic in the world because it travels for such a long distance and lays the foundation for an intricate marine food chain.

The current is followed by a unique population of Chilean blue whales and is the last refuge for other extremely rare marine mammals.

Patrick investigates how life evolved ways to thrive in all corners of the planet.

Patrick investigates whether nature's greatest survivors can inspire technologies that will help humanity avoid extinction.

Patrick goes in search of animals that have mastered the art of protection and discovers how their genius is inspiring new technologies to protect people in the future.

Patrick finds invisible octopuses and invincible cockroaches; scientists try to create technologies that could better protect us in the future.

The secrets to cleaner, faster and farther travel are now being uncovered in nature; Patrick investigates the creatures that evolved to become so good at moving.

Patrick explores whether animals like mysterious squid or decorative spiders could help restore the impact on the planet.

Arid and unforgiving, deserts push their inhabitants to the extreme; from the desert elephant to the shovel-snouted lizard, see how they survive.

Rivers are the life veins of this planet, offering all those that depend on them respite from both heat and thirst; a look into how for the life they give, they also take away.

On Malaysia's Sipadan Island, one of the most biodiverse places on the planet, is a great coral city that is home to millions of organisms who must navigate daily life.

Part 1/2. George McGavin explores the dramatic life of the oak tree.

Part 2/2. Dr. George McGavin talks about how spring and summer begin a cycle of renewal and revival, but they also usher in a new kind of threat, predators that enjoy the taste of oak.

Take a deep look into the unseen engines of our planet; through breathtaking visuals and gripping storytelling, this journey reveals how global warming is disrupting nature's most powerful systems-and what it means for our future.

Take a deep look into the unseen engines of our planet; through breathtaking visuals and gripping storytelling, this journey reveals how global warming is disrupting nature's most powerful systems-and what it means for our future.

A miraculous mantle envelops the entire planet - a thin skin of gasses called 'air'. Without it, there would be no life or weather, no habitable conditions, or protection from lethal ultraviolet radiation or meteorites from outer space.

It's the solid crust of our planet, the perfect element in which to record the stories of deep time and of lifetimes. Change and progression is the way of earth. Air and water turn solid rock into soil.

How the flow of water has the power to shape all inhabitants on Earth, produces climate-changing weather and supporting species, from the largest whales to microscopic plankton.

Plants are communicating, helping each other thrive; staying aware of their surroundings by using dozens of highly sensitive sensors, plants are sending signals, even across species.

In order to adapt to different environments, protect themselves from enemies, obtain food, and reproduce, insects have become highly specialized; they transform themselves into completely different creatures, changing their habitat and even food.

Microorganisms are the rulers and guardians of Earth.

Exploring nature as seen through the hearts, minds and eyes of the world's greatest female cinematographers.

On Malaysia's Sipadan Island, one of the most biodiverse places on the planet, is a great coral city that is home to millions of organisms who must navigate daily life.

Part 1/2. George McGavin explores the dramatic life of the oak tree.

Part 2/2. Dr. George McGavin talks about how spring and summer begin a cycle of renewal and revival, but they also usher in a new kind of threat, predators that enjoy the taste of oak.

Take a deep look into the unseen engines of our planet; through breathtaking visuals and gripping storytelling, this journey reveals how global warming is disrupting nature's most powerful systems-and what it means for our future.

Take a deep look into the unseen engines of our planet; through breathtaking visuals and gripping storytelling, this journey reveals how global warming is disrupting nature's most powerful systems-and what it means for our future.

A miraculous mantle envelops the entire planet - a thin skin of gasses called 'air'. Without it, there would be no life or weather, no habitable conditions, or protection from lethal ultraviolet radiation or meteorites from outer space.

It's the solid crust of our planet, the perfect element in which to record the stories of deep time and of lifetimes. Change and progression is the way of earth. Air and water turn solid rock into soil.

How the flow of water has the power to shape all inhabitants on Earth, produces climate-changing weather and supporting species, from the largest whales to microscopic plankton.

Plants are communicating, helping each other thrive; staying aware of their surroundings by using dozens of highly sensitive sensors, plants are sending signals, even across species.

In order to adapt to different environments, protect themselves from enemies, obtain food, and reproduce, insects have become highly specialized; they transform themselves into completely different creatures, changing their habitat and even food.

Microorganisms are the rulers and guardians of Earth.

Exploring nature as seen through the hearts, minds and eyes of the world's greatest female cinematographers.

On Malaysia's Sipadan Island, one of the most biodiverse places on the planet, is a great coral city that is home to millions of organisms who must navigate daily life.

Part 1/2. George McGavin explores the dramatic life of the oak tree.

Part 2/2. Dr. George McGavin talks about how spring and summer begin a cycle of renewal and revival, but they also usher in a new kind of threat, predators that enjoy the taste of oak.