KAAH-DT

Singer-author CeCe Winans' "Believe for It" explores what it means to pass along wisdom and faith to generations to come.

Singer-author CeCe Winans' "Believe for It" explores what it means to pass along wisdom and faith to generations to come.

Learn how you can stay hopeful in a hopeless world, and live fearless in these fearful last days.

Join Charlie Kirk as he breaks down the news, challenges the mainstream narrative and delivers commentary on faith, culture and politics; no spin, no censorship, just the truth.

The Gaither Vocal Band performs with a host of gospel artists from all across the United States; it is headed by Bill and Gloria Gaither and celebrates the best of Southern-style gospel music, which blends the group's four-part harmonies with elements of country, blues, bluegrass and jazz.

Rabbi Jason talks about Yeshua turning water into wine at a wedding celebration, why he chose this event for his first public miracle and how this sign connects to old testament prophecy.

Factual in-depth information about the ongoing war, providing viewers with clear insight into tactical maneuvers and key military events.

Featuring the contemporary Christian music and worship, ministry voices, interviews from a wide variety of guests and an hour of relevant talk.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

Practical ways to take better care of the world; environmental responsibility is more than taking care of the Earth: it is taking care of loved ones.

Author and evangelist Joel Osteen spreads his message of love and hope as he preaches at the 30,000-plus member Lakewood Church in Houston. The program can be seen in more than 100 countries. Osteen urges people to live at their full potential and form a close relationship with God.

A mission to share the profound truths of God's Word; with each episode, viewers are inspired by Franklin Jentezen's words, which echo the timeless wisdom of the scriptures.

Bob the Tomato, Larry the Cucumber and their pals share the meaning of Christmas.

Author and evangelist Joel Osteen spreads his message of love and hope as he preaches at the 30,000-plus member Lakewood Church in Houston. The program can be seen in more than 100 countries. Osteen urges people to live at their full potential and form a close relationship with God.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

From Elevation Church in Charlotte, N.C., Pastor Steven Furtick offers inspirational messages through his sermons.

A mission to share the profound truths of God's Word; with each episode, viewers are inspired by Franklin Jentezen's words, which echo the timeless wisdom of the scriptures.

How to put on the divine defense.

Joseph Prince clears up some erroneous views on healing, explaining that God wants people well and whole.

Matt Crouch interviews Elmer Heinrich, the company President and CEO of Liquid Assets, about boosting health with Immuno 150.

How the location of Mount Sinai was lost for thousands of years; Jim Scudder, Jr. and Andrew Jones travel to Saudi Arabia to search for the real Mount Sinai.

Dr. James Merritt desires to make the name of Jesus Christ known as well as to help empower Christians in their daily walk with God; Dr. Merritt's purpose remains to bring the lost to a personal encounter with Jesus Christ.

How to remain strong and avoid spiritual malnourishment.

Sowing righteousness and reaping mercy; from 1987.

Franklin Graham answers the eternal question, "What is truth?"; featuring special music from legendary performers Johnny Cash, Charlie Daniels and Michael W. Smith.

Promoting health via the use of natural remedies.

Gary Chapman discusses love languages, focusing on how they can be used to strengthen relationships.

Why there is no correlation between intent and outcome.

The Gaither Vocal Band performs with a host of gospel artists from all across the United States; it is headed by Bill and Gloria Gaither and celebrates the best of Southern-style gospel music, which blends the group's four-part harmonies with elements of country, blues, bluegrass and jazz.

Based on his podcast 'The Way I Heard It', Mike Rowe tells true tales and unique backstories about people, places and events with a unique twist.

A journey through a love story -- God's covenant relationship with Israel and His invitation to the nations; learn how this love transforms lives.

Joel C. Rosenberg is a respected geo-political expert on the Middle East. Each week, he offers a close-up view of current events and issues in this volatile region, bringing important insights and biblical perspective.

Pastor Michael Youssef proclaims God's word to all the people around the world through the ministries of Leading The Way.

The Gaither Vocal Band performs with a host of gospel artists from all across the United States; it is headed by Bill and Gloria Gaither and celebrates the best of Southern-style gospel music, which blends the group's four-part harmonies with elements of country, blues, bluegrass and jazz.

Based on his podcast 'The Way I Heard It', Mike Rowe tells true tales and unique backstories about people, places and events with a unique twist.

How to put on the divine defense.

Joel C. Rosenberg is a respected geo-political expert on the Middle East. Each week, he offers a close-up view of current events and issues in this volatile region, bringing important insights and biblical perspective.

Dr. Scott Hannen provides tools to overcome chronic pain.

Gary Chapman discusses love languages, focusing on how they can be used to strengthen relationships.

Sheila Walsh welcomes Jeremiah Johnston, a New Testament scholar and author of "Body of Proof"; they explore seven compelling reasons to believe in Jesus' resurrection, backed by historical, archaeological and biblical evidence.

Featuring Rob Pacienza, with sermon commentary from D. James Kennedy; an analysis of current moral and cultural controversies, all from a Biblical perspective.

Join Pastor Greg Laurie for a time of encouragement, worship, and Bible study.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

Pastor Andrew Farley brings Biblical clarity and illuminates God's grace.

A mission to share the profound truths of God's Word; with each episode, viewers are inspired by Franklin Jentezen's words, which echo the timeless wisdom of the scriptures.

Elijah was willing to confront wicked King Ahab and was faithful to speak up and stand up for the Lord his God.

Father Cedric Pisegna is a Catholic priest with a vision to inspire others and encourage them to live with passion.

Dr. Tony Evans discusses practical issues of today.

From Elevation Church in Charlotte, N.C., Pastor Steven Furtick offers inspirational messages through his sermons.

Dr. James Merritt desires to make the name of Jesus Christ known as well as to help empower Christians in their daily walk with God; Dr. Merritt's purpose remains to bring the lost to a personal encounter with Jesus Christ.

A mission to share the profound truths of God's Word; with each episode, viewers are inspired by Franklin Jentezen's words, which echo the timeless wisdom of the scriptures.

Jerusalem's role in both world and biblical history, and in the events surrounding the return of Jesus Christ.

The teaching ministry of American Southern Baptist pastor and television host, Robert Jeffress; he is a senior minister of the First Baptist Church in Dallas as well as a Fox News contributor.

The international teaching ministry of the Rev. Dr. Ed Young, senior pastor of Second Baptist Church in Houston, proclaims the truth of God's word to people throughout the world.

John Hagee is the founder and senior pastor of Cornerstone Church in San Antonio, Texas.; John Hagee Ministries telecasts his national television and radio teachings throughout America and internationally; the mission of John Hagee Ministries is to take the Gospel to all the world and to all generations.

Pastor Rick shares biblical truth and practical tools for living the full life God desires for everyone.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

Dr. Creflo Dollar ministers to people from all backgrounds with hopes for change; Creflo helps viewers find ways to renew their faith, mind, and spirit; Creflo and his wife Taffi share their vision for everyone to understand God's love and promises.

You're not on your own. God's Spirit lives inside every believer.

"It Is Written" has been a staple on American television since premiering in 1956. The weekly program, currently hosted by John Bradshaw, applies timeless truths to everyday life, with many episodes dealing with issues such as loneliness, fear, low self-esteem and spiritual principles. With its straightforward, uplifting presentations, the program aims to inspire and encourage people of all faiths

A mission to share the profound truths of God's Word; with each episode, viewers are inspired by Franklin Jentezen's words, which echo the timeless wisdom of the scriptures.

The teaching ministry of American Southern Baptist pastor and television host, Robert Jeffress; he is a senior minister of the First Baptist Church in Dallas as well as a Fox News contributor.

Doug grew up mostly as a non-churched person; after an early life of crime, drugs and wild living, Doug sought to find meaning in life by living in a cave outside Palm Springs, California; during this time alone he discovered God.

James Robison is a former preacher who changed directions in his life several years ago and began hosting this television show alongside his wife, Betty, in order to reach out to help more people. This daily religious and self-help program welcomes guests who tell how they have successfully overcome difficulties in their lives by following God's word -- with the hope of encouraging others to do th

Jerusalem's role in both world and biblical history, and in the events surrounding the return of Jesus Christ.

Join Joseph as he answers your questions on how the Holy Communion heals and how to partake of it.

Pastor Michael Youssef proclaims God's word to all the people around the world through the ministries of Leading The Way.

Tim Timberlake brings a message of hope and inspiration by going directly to God's Word, to provide solutions to life's toughest problems.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

God is very concerned about what is going on "inside" of you; He wants us to live for Him and that means living holy lives; Joyce teaches how and why it's so important.

Acclaimed apologist and scholar Dr. Jeremiah Johnston sets out to show why Jesus' victory over death is central to a believer's faith.

You're not on your own. God's Spirit lives inside every believer.

Recognizing God's unlimited timeline.

Jerusalem's role in both world and biblical history, and in the events surrounding the return of Jesus Christ.

Promoting health via the use of natural remedies.

Pastor Jack is the founder and senior pastor of Calvary Chapel Chino Hills, one of America's fastest growing churches; he is also the president and founder of Real Life Ministries, a nationally syndicated radio and TV show.

Doug grew up mostly as a non-churched person; after an early life of crime, drugs and wild living, Doug sought to find meaning in life by living in a cave outside Palm Springs, California; during this time alone he discovered God.

Join the two-year commemoration of the day that changed everything; see how amid the October 7th massacre, ordinary Israelis became heroes defending their homes, evacuating the wounded under fire, and shielding others with their own bodies.

Matt Crouch, Laurie Crouch and Joseph Prince clear up some views on healing.

Traveling the world and inspiring audiences by teaching the Gospel.

Author Gary Chapman discusses "The Five Languages of Love.".

James Robison is a former preacher who changed directions in his life several years ago and began hosting this television show alongside his wife, Betty, in order to reach out to help more people. This daily religious and self-help program welcomes guests who tell how they have successfully overcome difficulties in their lives by following God's word -- with the hope of encouraging others to do th

Favorite moments from "Praise The Lord.".

No more fear, no more anxiety, no more mind games. Discover God's perfect peace today.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

Feeling under attack? Today, Joyce shares how to resist the enemy, protect your peace and use the spiritual weapons God has given you to overcome.

Andrew shares various truths from God's Word about healing, while highlighting amazing healing testimonies.

In the first message in his series on the Book of Hebrews, Dr. Jeremiah tells why Jesus Christ should be regarded with wonder and awe.

No more fear, no more anxiety, no more mind games. Discover God's perfect peace today.

Part 2/2. The teaching ministry of American Southern Baptist pastor and television host, Robert Jeffress; he is a senior minister of the First Baptist Church in Dallas as well as a Fox News contributor.

Difficult circumstances are great opportunities for personal growth; how to approach life's tests with a peaceful attitude.

Dr. Creflo Dollar ministers to people from all backgrounds with hopes for change; Creflo helps viewers find ways to renew their faith, mind, and spirit; based on the belief that the Bible is the written and inspired Word of God, the show is meant to invoke change in the lives of people across the globe; Creflo and his wife, Taffi, share their vision for everyone to hear the Word and gain understan

John Hagee is the founder and senior pastor of Cornerstone Church in San Antonio, Texas.; John Hagee Ministries telecasts his national television and radio teachings throughout America and internationally; the mission of John Hagee Ministries is to take the Gospel to all the world and to all generations.

Author and evangelist Joel Osteen spreads his message of love and hope as he preaches at the 30,000-plus member Lakewood Church in Houston. The program can be seen in more than 100 countries. Osteen urges people to live at their full potential and form a close relationship with God.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

From Elevation Church in Charlotte, N.C., Pastor Steven Furtick offers inspirational messages through his sermons.

A mission to share the profound truths of God's Word; with each episode, viewers are inspired by Franklin Jentezen's words, which echo the timeless wisdom of the scriptures.

Dr. Robert Jeffress will show how to build spiritual muscles to endure anything that comes.

The international teaching ministry of the Rev. Dr. Ed Young, senior pastor of Second Baptist Church in Houston, proclaims the truth of God's word to people throughout the world.

Difficult circumstances are great opportunities for personal growth; how to approach life's tests with a peaceful attitude.

Laurie Crouch, Holly Wagner, Dr. DeeDee Freeman, Debra Fileta, and Elyse Mahan share how God equips moms with the strength and wisdom to faithfully steward children in every season of motherhood.

Andrew shares various truths from God's Word about healing, while highlighting amazing healing testimonies.

"The 700 Club," which first broadcast in 1966, is a newsmagazine featuring guests, news, music, testimonies and spiritual stories from a Christian perspective. News stories are frequently related to Bible passages or deal with Christian lifestyle issues. Hosts of the long-running religious show include televangelist (and former candidate for the Republican presidential nomination) Pat Robertson, T

In the first message in his series on the Book of Hebrews, Dr. Jeremiah tells why Jesus Christ should be regarded with wonder and awe.

From Elevation Church in Charlotte, N.C., Pastor Steven Furtick offers inspirational messages through his sermons.

Join Pastor Greg Laurie for a time of encouragement, worship, and Bible study.

A lesson from the book of Daniel on standing firm on convictions.

Pastor Sam aims to usher in a "New Season" where individuals and families will no longer live in failure or merely survive, but thrive for the glory of Jesus.

Join Charlie Kirk as he breaks down the news, challenges the mainstream narrative and delivers commentary on faith, culture and politics; no spin, no censorship, just the truth.

A lifeline for a struggling and anxious nation; a guiding hand for those who are not ready to give up, and for those who want to find a way past the negativity before things get worse; searching for the wisdom embedded in a Christian World View.

Host Erick Stakelbeck takes viewers around the world; from Jerusalem to London to Washington, D.C.; pointing beyond with cutting-edge commentary, analysis and interviews focusing on ever-changing events and why they matter.

Featuring the contemporary Christian music and worship, ministry voices, interviews from a wide variety of guests and an hour of relevant talk.

Kirk Cameron discusses pressing issues faced by Christians with compassionate, well-informed guests; finding actionable takeaways that one can use to bring more of heaven to earth.

Join Pastor Greg Laurie for a time of encouragement, worship, and Bible study.

Host Erick Stakelbeck takes viewers around the world; from Jerusalem to London to Washington, D.C.; pointing beyond with cutting-edge commentary, analysis and interviews focusing on ever-changing events and why they matter.

Featuring the contemporary Christian music and worship, ministry voices, interviews from a wide variety of guests and an hour of relevant talk.

No more fear, no more anxiety, no more mind games. Discover God's perfect peace today.

Join Charlie Kirk as he breaks down the news, challenges the mainstream narrative and delivers commentary on faith, culture and politics; no spin, no censorship, just the truth.

Kirk Cameron discusses pressing issues faced by Christians with compassionate, well-informed guests; finding actionable takeaways that one can use to bring more of heaven to earth.

Featuring the contemporary Christian music and worship, ministry voices, interviews from a wide variety of guests and an hour of relevant talk.

James Robison is a former preacher who changed directions in his life several years ago and began hosting this television show alongside his wife, Betty, in order to reach out to help more people. This daily religious and self-help program welcomes guests who tell how they have successfully overcome difficulties in their lives by following God's word -- with the hope of encouraging others to do th

Joseph Prince is a leading voice in proclaiming the gospel around the world through his ministry.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

Feeling under attack? Today, Joyce shares how to resist the enemy, protect your peace and use the spiritual weapons God has given you to overcome.

Andrew shares various truths from God's Word about healing, while highlighting amazing healing testimonies.

Dr. Jeremiah talks about the entanglements of this world that cause believers to drift away from the safe harbor of God's love.

Joseph Prince is a leading voice in proclaiming the gospel around the world through his ministry.

The teaching ministry of American Southern Baptist pastor and television host, Robert Jeffress; he is a senior minister of the First Baptist Church in Dallas as well as a Fox News contributor.

God can take a bad situation and turn it around for good; how to experience more of His goodness in life.

Dr. Creflo Dollar ministers to people from all backgrounds with hopes for change; Creflo helps viewers find ways to renew their faith, mind, and spirit; based on the belief that the Bible is the written and inspired Word of God, the show is meant to invoke change in the lives of people across the globe; Creflo and his wife, Taffi, share their vision for everyone to hear the Word and gain understan

The mission of John Hagee Ministries is to take the Gospel to all the world and to all generations.

Author and evangelist Joel Osteen spreads his message of love and hope as he preaches at the 30,000-plus member Lakewood Church in Houston. The program can be seen in more than 100 countries. Osteen urges people to live at their full potential and form a close relationship with God.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

From Elevation Church in Charlotte, N.C., Pastor Steven Furtick offers inspirational messages through his sermons.

A mission to share the profound truths of God's Word; with each episode, viewers are inspired by Franklin Jentezen's words, which echo the timeless wisdom of the scriptures.

Dr. Robert Jeffress will show how to build spiritual muscles to endure anything that comes.

The international teaching ministry of the Rev. Dr. Ed Young, senior pastor of Second Baptist Church in Houston, proclaims the truth of God's word to people throughout the world.

God can take a bad situation and turn it around for good; how to experience more of His goodness in life.

Laurie Crouch, Holly Wagner, Dr. DeeDee Freeman, Debra Fileta, and Elyse Mahan share how surrendering and trusting God with the dream of motherhood leads to a story greater than imagined.

Andrew shares various truths from God's Word about healing, while highlighting amazing healing testimonies.

"The 700 Club," which first broadcast in 1966, is a newsmagazine featuring guests, news, music, testimonies and spiritual stories from a Christian perspective. News stories are frequently related to Bible passages or deal with Christian lifestyle issues. Hosts of the long-running religious show include televangelist (and former candidate for the Republican presidential nomination) Pat Robertson, T

Dr. Jeremiah talks about the entanglements of this world that cause believers to drift away from the safe harbor of God's love.

From Elevation Church in Charlotte, N.C., Pastor Steven Furtick offers inspirational messages through his sermons.

Join Pastor Greg Laurie for a time of encouragement, worship, and Bible study.

The origins and impact of the Babylon Mentality.

Religious services emphasizing the urgency of the gospel message.

Join Charlie Kirk as he breaks down the news, challenges the mainstream narrative and delivers commentary on faith, culture and politics; no spin, no censorship, just the truth.

A lifeline for a struggling and anxious nation; a guiding hand for those who are not ready to give up, and for those who want to find a way past the negativity before things get worse; searching for the wisdom embedded in a Christian World View.

Host Erick Stakelbeck takes viewers around the world; from Jerusalem to London to Washington, D.C.; pointing beyond with cutting-edge commentary, analysis and interviews focusing on ever-changing events and why they matter.

Featuring the contemporary Christian music and worship, ministry voices, interviews from a wide variety of guests and an hour of relevant talk.

God can take a bad situation and turn it around for good; how to experience more of His goodness in life.

Israel's relationship with God hits lows of betrayal and exile, yet His love never quits; through the story of Hosea, Erez Soref shows how God's mercy points to the Cross and invites us all back into covenant grace.

Laurie, Christine, Lisa, Kathy, and Nicole share why families should join a local church and why moms must speak truth to culture. Holly Wagner, Kalley Heiligenthal, Sheila Walsh, Robyn Wilkerson, and Donna Pisani make special appearances.

Host Erick Stakelbeck takes viewers around the world; from Jerusalem to London to Washington, D.C.; pointing beyond with cutting-edge commentary, analysis and interviews focusing on ever-changing events and why they matter.

Featuring the contemporary Christian music and worship, ministry voices, interviews from a wide variety of guests and an hour of relevant talk.

No more fear, no more anxiety, no more mind games. Discover God's perfect peace today.

Join Charlie Kirk as he breaks down the news, challenges the mainstream narrative and delivers commentary on faith, culture and politics; no spin, no censorship, just the truth.

Legal, political and cultural issues of the day.

Traveling the world and inspiring audiences by teaching the Gospel.

Mark Batterson talks about your greatest legacy being when your dream inspires the next generation of dreamers - dreams within a dream.

Featuring the contemporary Christian music and worship, ministry voices, interviews from a wide variety of guests and an hour of relevant talk.

Max Lucado, the pastor and author of "Tame Your Thoughts," shows you how to change your life by learning to manage your thoughts.

No more fear, no more anxiety, no more mind games. Discover God's perfect peace today.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

Joy is your strength. Today, Joyce teaches how knowing who you are in Christ gives you power, authority and confidence to overcome life's challenges.

Andrew shares various truths from God's Word about healing, while highlighting amazing healing testimonies.

Developing a hard heart can be devastating to one's relationship with God; Dr. Jeremiah outlines what to look out for in order to avoid this perilous condition.

No more fear, no more anxiety, no more mind games. Discover God's perfect peace today.

Robert Jeffress explores what the Bible has to say about life beyond the grave.

Do you ever feel like you're just waiting for the next bad thing to happen? Be encouraged! Today, Joyce shares the keys to winning your battles and enjoying life in the process.

Dr. Creflo Dollar ministers to people from all backgrounds with hopes for change; Creflo helps viewers find ways to renew their faith, mind, and spirit; Creflo and his wife Taffi share their vision for everyone to understand God's love and promises.

John Hagee continues the sermon series "Being Happy in an Unhappy World.".

No unfair situation can keep one from their destiny; God takes what was meant for harm and uses it for one's advantage.

What's the best way to prepare for the uncertain future? Trust God with our resources! Pastor Allen Jackson talks about biblical principles surrounding the money, resources, and possessions.

From Elevation Church in Charlotte, N.C., Pastor Steven Furtick offers inspirational messages through his sermons.

A mission to share the profound truths of God's Word; with each episode, viewers are inspired by Franklin Jentezen's words, which echo the timeless wisdom of the scriptures.

The teaching ministry of American Southern Baptist pastor and television host, Robert Jeffress; he is a senior minister of the First Baptist Church in Dallas as well as a Fox News contributor.

The international teaching ministry of the Rev. Dr. Ed Young, senior pastor of Second Baptist Church in Houston, proclaims the truth of God's word to people throughout the world.

Do you ever feel like you're just waiting for the next bad thing to happen? Be encouraged! Today, Joyce shares the keys to winning your battles and enjoying life in the process.

Laurie Crouch, Holly Wagner, Dr. DeeDee Freeman, Debra Fileta, and Elyse Mahan share encounters with God during painful seasons of motherhood that brought comfort, strength, and hope.

Andrew shares various truths from God's Word about healing, while highlighting amazing healing testimonies.

"The 700 Club," which first broadcast in 1966, is a newsmagazine featuring guests, news, music, testimonies and spiritual stories from a Christian perspective. News stories are frequently related to Bible passages or deal with Christian lifestyle issues. Hosts of the long-running religious show include televangelist (and former candidate for the Republican presidential nomination) Pat Robertson, T

Developing a hard heart can be devastating to one's relationship with God; Dr. Jeremiah outlines what to look out for in order to avoid this perilous condition.

From Elevation Church in Charlotte, N.C., Pastor Steven Furtick offers inspirational messages through his sermons.

Join Pastor Greg Laurie for a time of encouragement, worship, and Bible study.

Three major tests of faith and what it takes to pass them.

How Jesus helps those in need.

Join Charlie Kirk as he breaks down the news, challenges the mainstream narrative and delivers commentary on faith, culture and politics; no spin, no censorship, just the truth.

A lifeline for a struggling and anxious nation; a guiding hand for those who are not ready to give up, and for those who want to find a way past the negativity before things get worse; searching for the wisdom embedded in a Christian World View.

Host Erick Stakelbeck takes viewers around the world; from Jerusalem to London to Washington, D.C.; pointing beyond with cutting-edge commentary, analysis and interviews focusing on ever-changing events and why they matter.