The Cowboy Channel

Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.

In the world of rodeo, one sport is considered the most dangerous: bareback riding. The top fifteen riders from the sport face ten grueling nights at the National Finals Rodeo -- battling pain, fear and each other for a single shot at glory.

Bareback riding is considered the most dangerous rodeo sport; the top 15 riders compete for 10 nights at the National Finals Rodeo, facing challenges for a chance at victory.

At South Mountain Creamery, a farm dream became a dairy success; now, the next generation steps up to carry on the Sowers' family legacy.

2024 is over and the 2025 Baker-Stampede brings a whole new list of to-do's.

Paid programming.

Paid programming.

Luke Branquinho sits down with Western sports broadcaster Janie Johnson for a candid conversation on life behind the microphone and what it's like to tell rodeo's biggest stories.

Luke Branquinho sits down with Western media executive Patrick O'Donnell for an insightful conversation on event management, Western tradition, and fan engagement.

Round 7 of the 2025 Wrangler National Finals Rodeo from the Thomas & Mack Center in Las Vegas.

ProRodeo coverage from Performance 1 of the California Circuit Finals Rodeo at the Clements Buckaroos Arena in Clements, California.

ProRodeo coverage from the Semi-Finals Performance 1 of the San Antonio Stock Show and Rodeo in San Antonio, Texas.

Meet the Priefert family and discover how generations of hard work, ingenuity and a deep connection to ranching grew a small family operation into one of the most recognized names in ranch and rodeo equipment.

Programming to be announced.

Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.

ProRodeo coverage of the Mountain States Circuit Finals in Laramie, Wyoming.

An in-depth look at one of the most epic nights in rodeo history--the record-breaking 9th round of the 1997 NFR. A night that transformed tie-down roping into a main attraction for many years to come.

Round 7 of the 2025 Wrangler National Finals Rodeo from the Thomas & Mack Center in Las Vegas.