The Cowboy Channel

Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.

ProRodeo coverage of the Texas Chute Out at the Texas Circuit Finals in Waco, Texas.

In Wisconsin's maple country, a father and son blend tradition and scale at one of America's largest maple syrup operations.

Finishing touches go on, and an unexpected start to the week as bluegrass night kicks off opening weekend.

Documenting The National Championship Chuckwagon Races, held annually in Clinton, AR on The ōf Ranch. The series explores the history of the sport, the races in Clinton, and documents the sports story from the 2023 Championships in Clinton, Arkansas.

Paid programming.

The exclusive unveiling of the 2026 Wrangler NFR Top 15 athletes in every discipline, featuring in-depth interviews with competitors and analysis from past NFR qualifiers and world champions.

Round 3 of the 2025 Wrangler National Finals Rodeo from the Thomas & Mack Center in Las Vegas.

ProRodeo coverage from Performance 3 of the Texas Circuit Finals in Waco, Texas.

ProRodeo coverage from Performance 3 of the PRCA Badlands Circuit Finals in Minot, North Dakota.

July is rodeo's richest month; Shad chases a run he can't find, watches the field pull away and wonders if it's time to pack it up and head home.

Luke and friends discuss the Western way of life; they talk about everything Western, including gas prices, injuries, ranching, livestock, family and, of course, rodeo.

Keeping the viewer up-to-date with the news and in-depth analysis of barrel racing, cutting, reining, team roping and more; along with complete previews of the national events.

ProRodeo coverage of the Ellensburg Rodeo Championship Finals in Ellensburg, Washington.

Round 3 of the 2025 Wrangler National Finals Rodeo from the Thomas & Mack Center in Las Vegas.