DEUTSCHEWELLE

Volkswagen helped define the modern car from the Beetle to the Golf and Polo. But in an era shaped by electric vehicles, software, and fastmoving global competitors, the German automaker is under pressure like never before. After years of pushing futuristic ID branding, VW is now turning back to its roots betting on legacy, familiarity, and affordability to win back customers.

Select DW podcasts enrich the program with current analyses of world politics and its influence on our daily lives. There will also be space in the program for lively discussions about social standards and taboos.

Volkswagen helped define the modern car from the Beetle to the Golf and Polo. But in an era shaped by electric vehicles, software, and fastmoving global competitors, the German automaker is under pressure like never before. After years of pushing futuristic ID branding, VW is now turning back to its roots betting on legacy, familiarity, and affordability to win back customers.