The Cowboy Channel

Latricia Duke built a career the long way, in the futurity pen, behind the scenes, and with a commitment to always put the horse first; Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her.

Coverage from Performance 3 of The Desert Rodeo in Thermal, California.

ProRodeo coverage from Performance 1 of the Cactus Jack Xtreme Bulls in Uvalde, Texas.

ProRodeo coverage from Performance 2 of the Cactus Jack Xtreme Bulls in Uvalde, Texas.

LOOP Podcast hosted by Jordan Jo Hollabaugh, a Professional Rodeo Athlete, an entrepreneur, a wife, a daughter, and a full-time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo!

Back in Texas, Rocker preps for another shot at a gold buckle alongside Waylon, Kade Bruno, and Wacey Schalla.

On 37,000 acres in New Mexico, the Millers reinvent cattle ranching; Red, Kim, JC and Emma work to secure their family's future.

Get an edge in Pro Fantasy Rodeo with breakdowns of top picks, key matchups, and winning strategies throughout the season.

The world's top ten cowboys and cowgirls compete against legends of rodeo in each event, along with a select group of qualifiers, for $2.4 million in prize money.

Live ProRodeo coverage from Performance 4 of the Guymon Pioneer Days at the Henry C. Hitch Pioneer Arena in Guymon, Oklahoma.

ProRodeo coverage from Performance 2 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.

Carlee shares how she returned to elite rodeo after a 10 year break, built a business flipping high-dollar horses and continues chasing her goal of winning a gold buckle. This episode dives into grit, mindset, and what it truly means to be a cowgirl.

Keeping the viewer up-to-date with the latest news and in-depth analysis of barrel racing, cutting, reining, team roping and more, along with complete previews of the nation's biggest events.

ProRodeo coverage from Performance 3 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.

Keeping the viewer up-to-date with the latest news and in-depth analysis of barrel racing, cutting, reining, team roping and more, along with complete previews of the nation's biggest events.

ProRodeo coverage from Performance 3 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.

Carlee shares how she returned to elite rodeo after a 10 year break, built a business flipping high-dollar horses and continues chasing her goal of winning a gold buckle. This episode dives into grit, mindset, and what it truly means to be a cowgirl.

Janie Johnson joins In the LOOP Podcast to share her journey behind the scenes of live rodeo TV and what it took to build her career.

ProRodeo coverage of Xtreme Bulls at the Clovis Rodeo in Clovis, California.

ProRodeo coverage from Performance 1 of George Paul Memorial Xtreme Bulls in Del Rio, Texas.

ProRodeo coverage from Performance 2 of George Paul Memorial Xtreme Bulls in Del Rio, Texas.

LOOP Podcast hosted by Jordan Jo Hollabaugh, a Professional Rodeo Athlete, an entrepreneur, a wife, a daughter, and a full-time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo!

Illness and a late surge from Jess Pope threaten to derail Rocker's quest for a first world title.

The Frugé brothers scale a rice and crawfish farm into seafood and spirits-launching America's first rice whiskey along the way.

In the world of rodeo, one sport is considered the most dangerous: bareback riding. The top fifteen riders from the sport face ten grueling nights at the National Finals Rodeo -- battling pain, fear and each other for a single shot at glory.

Coverage for Contender Tournament finals from Globe Life Field in Arlington, Texas.

ProRodeo coverage from Performance 1 of the Cactus Jack Xtreme Bulls in Uvalde, Texas.

ProRodeo coverage from Performance 2 of the Cactus Jack Xtreme Bulls in Uvalde, Texas.

ProRodeo coverage from Performance 3 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.

Bringing you inside the arena for the biggest stories in rodeo-from the top athletes to the biggest stock, delivering an inside look at it all.

Keeping the viewer up-to-date with the latest news and in-depth analysis of barrel racing, cutting, reining, team roping and more, along with complete previews of the nation's biggest events.

ProRodeo coverage from Performance 4 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.

Keeping the viewer up-to-date with the latest news and in-depth analysis of barrel racing, cutting, reining, team roping and more, along with complete previews of the nation's biggest events.

ProRodeo coverage from Performance 4 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.