The Cowboy Channel

Follow the high-stakes transformation of The Goat Ranch as it evolves into a premier entertainment venue. This docu-reality series captures the grit, vision, and relentless work required to build a Western legacy from the ground up.

Latricia Duke built a career the long way, in the futurity pen, behind the scenes, and with a commitment to always put the horse first; Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her.

Coverage from Performance 3 of The Desert Rodeo in Thermal, California.

ProRodeo coverage from Performance 1 of the Cactus Jack Xtreme Bulls in Uvalde, Texas.

ProRodeo coverage from Performance 2 of the Cactus Jack Xtreme Bulls in Uvalde, Texas.

LOOP Podcast hosted by Jordan Jo Hollabaugh, a Professional Rodeo Athlete, an entrepreneur, a wife, a daughter, and a full-time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo!

Back in Texas, Rocker preps for another shot at a gold buckle alongside Waylon, Kade Bruno, and Wacey Schalla.

On 37,000 acres in New Mexico, the Millers reinvent cattle ranching; Red, Kim, JC and Emma work to secure their family's future.

Get an edge in Pro Fantasy Rodeo with breakdowns of top picks, key matchups, and winning strategies throughout the season.

The world's top ten cowboys and cowgirls compete against legends of rodeo in each event, along with a select group of qualifiers, for $2.4 million in prize money.

Live ProRodeo coverage from Performance 4 of the Guymon Pioneer Days at the Henry C. Hitch Pioneer Arena in Guymon, Oklahoma.

ProRodeo coverage from Performance 2 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.

Carlee shares how she returned to elite rodeo after a 10 year break, built a business flipping high-dollar horses and continues chasing her goal of winning a gold buckle. This episode dives into grit, mindset, and what it truly means to be a cowgirl.

Keeping the viewer up-to-date with the latest news and in-depth analysis of barrel racing, cutting, reining, team roping and more, along with complete previews of the nation's biggest events.

ProRodeo coverage from Performance 3 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.

Keeping the viewer up-to-date with the latest news and in-depth analysis of barrel racing, cutting, reining, team roping and more, along with complete previews of the nation's biggest events.

ProRodeo coverage from Performance 3 of Rodeo Corpus Christi at the Hilliard Center in Rodeo Corpus Christi, Texas.